My two chosen record labels are:
Major: Universal
Independent: Touch & Go.
Sunday, 29 January 2012
Monday, 16 January 2012
Music Industry Terminology
Convergence – the coming together of new media technologies.
Convergence of technology - when different technology systems evolve together to do similar tasks.
Synergy – similar to convergence but used to describe how companies can pool their resources and exploit products in different markets.
Conglomerate – an international company with a wide and varied range of commercial interests.
Globalisation – the growing tendency of industrial and commercial companies to merge and operate on an international rather than a national or international basis.
Analogue Music – a manual method of recording. Analogue technology is now being replaced by digital systems.
Digitalisation – changing from analogue information into digital information
Vertical Integration – the merger or takeover of companies operating at different stages of the production / distribution process.
Horizontal Integration – the merger of competing companies from the same line of business and involved at the same level of activity.
Major Record label – a brand and trademark associated with the marketing of music recordings or music videos.
Subsidiary Label – a label partially or fully owned by another label.
Independent Label – music companies
Niche Audience – the specific audience on which a product is focusing.
Mainstream Audience - the uncontroversial, generally accepted attitudes, beliefs and values of the majority population. Eg. Rihanna and Beyoncé
Fans - short for fanatics. The people who support artists. They're the people who go to artist's concerts, buy their music and merchandise an idolise them.
Active Audiences - audiences that actively promote music to people without being paid by the record label
Audiophiles - people who are interested in high-fidelity sound reproduction eg. Early adopters of new things
Early Adopters - people who are very quick with new technology
Consumption - purchasing the products of the music industry
Web 2.0 - Social media are media for social interaction, using highly accessible and scalable publishing techniques
Meta-tags/personalisation - information within a file that identifies the file. This then allows us to personalise our music tastes.
Streaming - A method of relaying data (esp. video and audio material) over a computer network as a steady continuous stream, allowing playback to proceed while subsequent data is being received.
Peer to Peer - distributing music without buying it for example Limewire and Napster although this has now become illegitimate.
Piracy - the unauthorised reproduction of a product
Portability/miniaturisation - making products on a small/reduced level
Multi-track - a record or piece of music made out of mixing several separate tracks together
Sampling - The technique of digitally encoding music or sound and reusing it as part of a composition or recording
Digital Audio Workstation (DAW) - a computer based setup used for editing material
A&R - Artists and Repetoire - A&R is the division of a record label that is responsible for talent scouting and overseeing the artistic development of recording artists. It also acts as a liaison between artists and the record label
Record Deal - Contract - Royalties - a record deal is a legal agreement between the record label and the recording artist whereby the artist produces the music and the label help sell and promotes it. The record label run everything and takes care of things for the recording artist.
Distribution - the action or process of supplying goods to stores and other businesses that sell to consumers
Plugging/marketing - as part of an artist’s job they have to sell what they produce for example music, books, tours etc. To do this they need to tell the public and this is called marketing. This can via interviews on television on radio where the artists go to sell products to the public. Plugging is for example dropping the name of the band’s new album name into a conversation on air so the public know about it
Fans - short for fanatics. The people who support artists. They're the people who go to artist's concerts, buy their music and merchandise an idolise them.
Active Audiences - audiences that actively promote music to people without being paid by the record label
Audiophiles - people who are interested in high-fidelity sound reproduction eg. Early adopters of new things
Early Adopters - people who are very quick with new technology
Consumption - purchasing the products of the music industry
Web 2.0 - Social media are media for social interaction, using highly accessible and scalable publishing techniques
Meta-tags/personalisation - information within a file that identifies the file. This then allows us to personalise our music tastes.
Streaming - A method of relaying data (esp. video and audio material) over a computer network as a steady continuous stream, allowing playback to proceed while subsequent data is being received.
Peer to Peer - distributing music without buying it for example Limewire and Napster although this has now become illegitimate.
Piracy - the unauthorised reproduction of a product
Portability/miniaturisation - making products on a small/reduced level
Multi-track - a record or piece of music made out of mixing several separate tracks together
Sampling - The technique of digitally encoding music or sound and reusing it as part of a composition or recording
Digital Audio Workstation (DAW) - a computer based setup used for editing material
A&R - Artists and Repetoire - A&R is the division of a record label that is responsible for talent scouting and overseeing the artistic development of recording artists. It also acts as a liaison between artists and the record label
Record Deal - Contract - Royalties - a record deal is a legal agreement between the record label and the recording artist whereby the artist produces the music and the label help sell and promotes it. The record label run everything and takes care of things for the recording artist.
Distribution - the action or process of supplying goods to stores and other businesses that sell to consumers
Plugging/marketing - as part of an artist’s job they have to sell what they produce for example music, books, tours etc. To do this they need to tell the public and this is called marketing. This can via interviews on television on radio where the artists go to sell products to the public. Plugging is for example dropping the name of the band’s new album name into a conversation on air so the public know about it
Thursday, 5 January 2012
The Brief
I am going to produce a case study based on the research of a major record company or independant record company.
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